R2K

 
834 - Some types of people who are full of shit
Thursday, January 28, 2010
Fund Managers (Financial)
Art Critics
Criminal Profilers
Sports Commentators
Wine Experts

"So much for objectivity. But results like this shouldn't be surprising. I've blogged about this before, but it's such a cool experiment that it's worth repeating. In 2001, Frederic Brochet, of the University of Bordeaux, conducted two separate and very mischievous experiments. In the first test, Brochet invited 57 wine experts and asked them to give their impressions of what looked like two glasses of red and white wine. The wines were actually the same white wine, one of which had been tinted red with food coloring. But that didn't stop the experts from describing the "red" wine in language typically used to describe red wines. One expert praised its "jamminess," while another enjoyed its "crushed red fruit." Not a single one noticed it was actually a white wine."

"The second test Brochet conducted was even more damning. He took a middling Bordeaux and served it in two different bottles. One bottle was a fancy grand-cru. The other bottle was an ordinary vin du table. Despite the fact that they were actually being served the exact same wine, the experts gave the differently labeled bottles nearly opposite ratings. The grand cru was "agreeable, woody, complex, balanced and rounded," while the vin du table was "weak, short, light, flat and faulty". Forty experts said the wine with the fancy label was worth drinking, while only 12 said the cheap wine was."

/owned
posted by High Power Rocketry @ Thursday, January 28, 2010  
1 Comments:
  • At 1/28/10, 4:12 PM, Blogger Arjan said…

    the same goes for beer. The brand is the taste. This at least goes for most of the premium pilsners.

     
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